# WHY School by Simon Sinek

> WHY School is Simon Sinek's official coaching certification program, operated by Optimism Training, LLC. It trains coaches in the proven WHY Discovery methodology from the book *Start with Why*. The program is a 4-day live online course with certification upon completion.

## About the Program

- [WHY School Home](https://coaches.simonsinek.com/why-school): Main landing page with program overview, pricing, testimonials, and cohort enrollment
- [Program Terms & Conditions](https://coaches.simonsinek.com/why-school/terms): Full terms including pricing, cancellation policy, and certification requirements

## Key Details

- Provider: Optimism Training, LLC
- Format: 4 live Zoom classes over 4 days, plus asynchronous coursework
- Language: English
- Delivery: Online / Virtual
- Price: $5,000 USD (currently $3,499 for beta cohorts)
- Certification: "Simon Sinek Certified WHY Coach" upon passing final exam
- Certification includes: Program logo usage, Coach portal access, community membership, and directory listing for 12 months
- Annual renewal: $500/year after first 12 months

## Certification Requirements

- Attend all 4 live sessions in full
- Complete all 4 units of coursework
- Pass the multiple-choice final assessment
- Submit 2 graded WHY Discoveries with passing scores

## Cancellation Policy

- Cancel 10+ days before cohort start: full refund
- Cancel fewer than 10 days before: no refund
- Transfer to different cohort (7+ days before): $200 fee

## Optional

- [Checkout](https://coaches.simonsinek.com/why-school/checkout): Stripe-powered enrollment checkout (requires cohort selection)